I am a digital marketing and analytics executive with 25 years of experience driving strategy, performance, and business growth in the education industry while driving revenue for a half a billion dollar revenue company. During my career at Lincoln Tech, including nearly a decade as AVP of Digital Marketing, I led digital marketing teams, oversaw multimillion-dollar marketing investments, and developed data-driven strategies that connected marketing performance to enrollment outcomes and business objectives. My expertise spans digital marketing strategy, financial budgeting and forecasting, lead generation, marketing analytics, CRM initiatives, and marketing technology. What sets me apart is my ability to look beyond traditional marketing metrics—combining the mindset of a financial analyst with the perspective of a business strategist to identify opportunities, improve investment decisions, and turn complex data into measurable results. I believe successful marketing is not simply about generating leads. It's about understanding what drives growth and making every investment count.